Privacy Policy

ZaiDean ("we", "us", "our") is a Singapore-based real estate advisory team operating under a licensed estate agent registered with the Council for Estate Agencies (CEA). We are committed to protecting the privacy and personal data of every homeowner, buyer, seller, tenant, landlord, investor, and visitor who interacts with us through our website, tools, forms, and advisory services.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the Singapore Personal Data Protection Act 2012 ("PDPA") and any other applicable laws. It applies to all pages, features, and services available at zaidean.com, including our property evaluation tool, "Where Can I Buy" tool, HDB resale transaction search, sales proceeds calculator, blog, contact forms, and consultation requests.

By using our website or submitting any information to us, you acknowledge and consent to the practices described in this Privacy Policy.

ZaiDean is the data controller responsible for the personal data you provide through this website. If you have any questions about this Privacy Policy or how we handle your personal data, you may contact us using the details below.

• Entity: ZaiDean (CEA-registered real estate team)
• Address: 16 New Industrial Road, #03-10, Singapore 536204
• Phone: +65 9359 1359
• Email: gtazai@gmail.com
• Website: https://zaidean.com

We collect personal data that you voluntarily provide to us, as well as certain data collected automatically when you use our website. The types of personal data we may collect include:

3.1 Information You Provide Directly

• Contact details: full name, email address, phone number, and preferred contact method.
• Property and financial information: details you share through our property evaluation form, "Where Can I Buy" tool, or consultation request, such as your current property address, flat type, remaining lease, household income, budget, CPF savings, loan status, and intended timeline.
• Career information: if you apply through our career page, we may collect your resume, work history, qualifications, and supporting documents.
• Communications: the content of messages, emails, WhatsApp chats, or consultation notes you exchange with us.
• Generated reports: PDF summaries and match results produced by our interactive tools when you choose to save or email them to yourself.

3.2 Information Collected Automatically

• Usage data: pages visited, time spent, referring URLs, browser type, device type, and approximate location based on IP address.
• Cookies and similar technologies: used to remember your language preference, improve site performance, and measure marketing effectiveness.
• Analytics and advertising data: collected through tools such as Meta Pixel and other analytics platforms to help us understand how visitors find and use our website.

We use your personal data for the following purposes, each of which we consider reasonably necessary to provide our real estate advisory services to you:

• To respond to your enquiries, consultation requests, and property evaluation submissions.
• To assess your property position, affordability, eligibility, and suitable housing options, and to prepare personalised reports or recommendations.
• To facilitate property transactions, including buying, selling, renting, and investing, and to coordinate with relevant parties such as lawyers, banks, and valuation firms.
• To provide market updates, educational content, and advisory communications relevant to your property goals.
• To process career applications and assess suitability for roles within our team.
• To improve our website, tools, content, and user experience.
• To comply with our legal, regulatory, and professional obligations as a CEA-registered estate agent, including record-keeping and audit requirements.
• To measure the performance of our marketing campaigns and serve relevant content to audiences who may be interested in our services.

Where we rely on your consent for any specific use of your personal data, you may withdraw that consent at any time by contacting us using the details in Section 2.

Under the PDPA, we may collect, use, and disclose your personal data based on one or more of the following lawful grounds:

• Consent: where you have provided clear consent, such as by submitting a form or ticking a consent checkbox.
• Contractual necessity: where processing is needed to provide a service you have requested, such as a property evaluation or consultation.
• Legal obligation: where we are required by law or regulation to collect, retain, or disclose certain data.
• Legitimate interests: where processing is reasonably necessary for our business operations, client service, or fraud prevention, and does not override your interests.
• Business improvement: where data is used in an anonymised or aggregated form that does not identify you.

We do not sell your personal data. We may share your personal data with the following categories of recipients where it is necessary to deliver our services or meet our obligations:

• Transaction parties: lawyers, conveyancers, mortgage bankers, valuation firms, and other professionals involved in your property transaction.
• Service providers: trusted third-party platforms that host our website, forms, customer relationship management system, email delivery, analytics, and marketing tools. These providers process data on our behalf and are bound by confidentiality and data protection obligations.
• Regulators: the Council for Estate Agencies (CEA), Inland Revenue Authority of Singapore (IRAS), or other public authorities where required by law.
• Related parties: other licensed real estate salespersons within ZaiDean who are working on your enquiry or transaction.

Where we transfer personal data outside of Singapore, we take reasonable steps to ensure that the recipient provides a comparable standard of protection in line with the PDPA.

Our website offers several interactive tools designed to help you understand your property options. Each tool collects specific data to function and to provide you with useful results:

• Property Evaluation: collects property and financial details so we can assess market value and provide tailored advice.
• "Where Can I Buy" Tool: collects your preferred location, income, budget, household profile, and contact details to generate matched towns and a downloadable PDF report.
• HDB Resale Transaction Search: displays publicly available HDB resale transaction data. Your search inputs are used only to filter results and are not linked to your identity unless you submit a contact form.
• Sales Proceeds Calculator: uses figures you enter to estimate sale proceeds. These figures remain in your browser session unless you choose to share them with us.

Reports and summaries generated by these tools are provided for general guidance only and do not constitute a formal valuation, financial advice, or a guarantee of any outcome.

We use cookies and similar technologies to operate and improve our website. Cookies are small text files stored on your device. The main categories we use are:

• Essential cookies: required for core site functions such as remembering your language preference and navigation.
• Analytics cookies: help us understand how visitors interact with our site so we can improve content and performance.
• Marketing cookies: allow us and our partners, such as Meta, to measure the effectiveness of advertising and show relevant content to interested audiences.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect how some features of our website function. Where applicable, we obtain your consent before placing non-essential cookies on your device.

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Factors we consider when determining retention periods include:

• The nature and duration of our relationship with you.
• Whether the data is needed to provide ongoing advisory or transaction support.
• Statutory retention requirements imposed by CEA, IRAS, or other regulators.
• Whether there are any outstanding legal claims or disputes that require the data to be kept.

When personal data is no longer required, we will securely delete or anonymise it so that it can no longer be used to identify you.

We take reasonable technical, organisational, and physical measures to protect your personal data against unauthorised access, loss, misuse, or alteration. These measures include:

• Encrypted transmission of data over secure connections.
• Access controls limiting data to authorised team members.
• Regular reviews of our systems and service providers.
• Staff training on data protection and confidentiality.

However, no method of transmission or storage over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

Under the PDPA, you have certain rights regarding your personal data. You may:

• Access and request a copy of the personal data we hold about you.
• Correct or update your personal data if it is inaccurate or incomplete.
• Withdraw consent for the collection, use, or disclosure of your personal data at any time.
• Request deletion of your personal data, subject to legal or contractual retention obligations.
• Opt out of marketing communications by following the unsubscribe link in our emails or contacting us directly.

To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within a reasonable timeframe and may verify your identity before acting on it.

Our website may contain links to third-party websites, social media pages, and embedded content. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Our website may also reference or summarise information from official sources such as the Housing & Development Board (HDB), Central Provident Fund Board (CPF), Urban Redevelopment Authority (URA), IRAS, and CEA. We provide these references for educational purposes only and recommend verifying time-sensitive information directly with the relevant authority.

Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps to delete it.

Some of our service providers may process personal data in countries outside Singapore. Where this occurs, we take reasonable steps to ensure that your personal data is protected to a standard comparable to the PDPA, including by relying on contractual safeguards and selecting providers with recognised data protection practices.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or operational needs. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you through our website or by email.

We encourage you to review this page periodically to stay informed about how we protect your personal data.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us. We are committed to resolving your enquiries promptly and transparently.

• Address: 16 New Industrial Road, #03-10, Singapore 536204
• Phone: +65 9359 1359
• Email: gtazai@gmail.com
• WhatsApp: +65 9359 1359

For more information about the PDPA, you may visit the website of the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.